Earlier this week, one of our customers using the Beazifly website builder was running a PPC Advertising Campaign with a company from Phoenix, AZ. I will not mention the company by name directly, although if you look carefully, you’ll find it hidden in this article. He began to suspect that the reporting the agency was giving him was not transparent, and so he inquired to us about some suspicious activity he detected using his Google Analytics account and what the agency reported. I proceeded to login to his Beazifly account and accessed the, very detailed, built-in analytics module, where we display anything and everything that users do in any of the websites built with Beazifly. I was able to identify the user and track down 59 repeat clicks to his PPC ad campaign links, originating from within the dashboard of the digital advertising company he was doing business with. Not only was I able to track him/her down, but also uncovered the use of a VPN service to mask the real IP address of the user. In other words, they were attempting to cover up their tracks. Well, they got busted, thanks to our built-in Analytics software, we were able to track down the individual user, which had been fraudulently clicking on the campaign links over the course of 7 days, costing my customer unnecessary advertising dollars. 59 clicks is a costly scheme, especially when they happen when your ad is not supposed to be running, as it was in this case for 70% of the time. Business owners, beware of fraudulent PPC companies, as this practice can push you to raise your budget unwillingly. I designed this tracking software for a variety of reasons, and it has been field tested for over 3 years now. With this in mind, I want to share with you a couple more reasons why you should work with Enerjoust.
1-Keep Your Dollars in the USA
This company got busted! They had to come clean about how they outsource some of their work to India, and that they suspected that those “employees” were clicking on the links by accident. So much to say about a company that claims to reach local in the USA... based outside of the USA. Keep your money here!
2-Transparency Is Our Priority
We are all in business here, and if we can’t quantify our work, then we can’t charge you for it. Our mission is not to drain your budget, it is to provide high quality services for your business marketing efforts. This other company, well, I can’t say they stand for transparency.
3-Improve Your Marketing Strategy
Asking us to take a deep dive into the amount of information we collect in your website is not a matter of having you pay more, it is a matter of improving content, sitemaps and your overall marketing strategy. Your website’s SEO and conversion ratio gets better everyday, as gas prices do to your wallet, at least with the way things are right now.
4-A Track Record Of Success
Yes, we are THE ONLY agency that can launch a website in 15 minutes. But the point is not speed, although a great differentiation, the point is that most of our customers stand in the TOP 5 business listing rank on Google Maps. Most of our customers get leads every day, multiple times a day! And I can claim this, because I can show it to you, thanks to my Analytics software, Google Analytics and Google MyBusiness statistics.
What are you waiting for? Stop navigating your marketing strategy while being blindfolded by people who do not have your best interest at hand! We are a Full Service Marketing Agency with Unique and Extremely Effective Marketing Solutions to help take your business to the Next Level. We can help you with Video Production, Website Design, PPC and SEO, Brand Awareness Campaigns and much, much more. I hope this article opened your eyes a bit, and gave you a glimpse of the benefits of working with Enerjoust. And most importantly, that you give me a call and schedule a complimentary consultation.
Best,
Raoul Garza
Enerjoust, LLC
520.333.3301
TucsonAdvertise.com