Not everyone carries a TV with them everywhere they go, but almost everyone carries a mobile device, the which people mostly use to burn time in social media. While people have different reasons and motivations to use social media, there is one common denominator: SOCIAL. The word social can be used for many different purposes, but overall, it describes that we connect with people from other places, even those not too far from us and we stay in touch via stories, pictures, videos and live videos. The power of Social Media is not to be underestimated, instead, it should be harnessed! Advertising in Social Media platforms can be beneficial for businesses in practically any industry. It is an excellent method for branding, promoting huge sales, as well as introducing new products and services.